Richard Milward on France Gall's 1968 and the death of yé-yé - Low Culture essay for The Quietus

Richard has written a Low Culture essay on France Gall’s 1968 and the death of yé-yé for The Quietus. Read the piece HERE.

From thequietus.com:

In this month's subscriber essay, novelist Richard Milward travels back 55 years to the cobblestone-strewn streets of Paris, the release of France Gall's album 1968, and discovers how a time of political upheaval had a profound impact on the happy-go-lucky genre of yé-yé.

‘Three weeks before the first cobblestones were thrown in the explosive student revolt in Paris, May 1968, Télévision Suisse Romande broadcast the image of French yé-yé chanteuse France Gall's small unconscious body carried down the hatch of the Savoie, a paddle steamboat floating on a frosty, overcast Lake Geneva. A strange funeral procession followed her down: a top-hatted illusionist, two muscular dancers dressed in sparkly forest-green bodysuits and white furry gilets, a dour Napoleon lookalike, comic singer Henri Dès in a purple Nehru jacket and pantaloons, and five ballerinas in bejewelled go-go boots and pastel-coloured wigs. A minute later, Gall would be upright again, dancing in the film's grand psychedelic finale – but, with intense social and political upheaval looming, her mock death would unknowingly mark the symbolic death of yé-yé, the playful bubblegum pop movement that made Gall, Françoise Hardy, Sylvie Vartan, Chantal Goya, Annie Philippe and so many others famous between 1962 and 1968…’

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